Definition:

Generative AI models are a subset of artificial intelligence designed to create new content, such as text, images, audio, or code, based on the patterns learned from existing data. These models can produce outputs that mimic the style, structure, and context of the data they were trained on.

Uses:

Where Generative AI Models Are Used:

There are many ways to use generative AI, but below are  a few examples based on two industries.

1. IT Industry:

• Code Generation: Automating repetitive coding tasks and generating boilerplate code.

• Documentation: Creating technical documentation and user manuals.

• Customer Support: Building AI-powered chatbots for handling technical queries.

2. Communication Industry:

• Content Creation: Writing articles, blog posts, and social media updates.

• Marketing Materials: Generating ad copy, product descriptions, and promotional content.

• Translation: Translating documents and content into multiple languages.

Why Generative AI Models Are Used:

1. Efficiency: Automates repetitive and time-consuming tasks, increasing productivity.

2. Creativity: Provides creative assistance, generating ideas and content quickly.

3.Consistency: Ensures consistency in tone and style across different pieces of content.

4. Cost-effectiveness: Reduces the need for extensive human resources for content creation and coding.

Limitations:

• Limitations of generative AI models:

• Quality control: Generated content may require human review to ensure accuracy and relevance.

• Context understanding: May lack deep contextual understanding, leading to less nuanced content.

• Bias: Can reflect biases present in the training data.

• Creativity constraints: While creative, it may not match the depth of human creativity in complex scenarios.

• Where not to use generative AI models:

• Sensitive content: Avoid using for content requiring high ethical standards, such as medical diagnoses or legal advice.

• High-stakes decision-making: Not suitable for making critical decisions that require human judgment and empathy.

• Highly personalized content: May struggle with tasks requiring deep personalization and understanding of individual preferences.

Video Instructions on How to Use Generative AI Models

• Generative AI explained in 2 minutes—Introduction into what Generative AI is.

• Don't Use ChatGPT Until You Watch This Video—How to optimize ChatGPT to get the best answers to your prompts

• How to Use DALL.E 3—A tutorial on generating images using DALL-E.

Step-by-Step Process

1. Identify the task:

• Define the specific task you want to accomplish using a generative AI model (e.g., writing a blog post, generating an image).

2. Choose the appropriate model (review the list of generative AI models at the bottom of this page):

• Select the generative AI model that best fits your task (e.g., GPT-3 for text, DALL-E for images).

3. Prepare input data:

• Provide the necessary input data or prompts for the AI model. For text generation, this might be a topic or keyword; for image generation, a descriptive prompt.

4. Generate output:

• Run the model to generate the output based on your input. Review and refine the prompts as needed to get the desired result.

5. Review and edit:

• Carefully review the generated content for accuracy, relevance, and quality. Edit as necessary to ensure it meets your standards.

6. Integrate and use:

• Integrate the AI-generated content into your workflow, whether it’s publishing a blog post, using generated images in a marketing campaign, or incorporating generated code into a project.

Template for Capturing Data

• Generative AI Data Gathering Template

Demonstrations

Presentation Steps:

1. Introduction:

• Briefly explain the project and the role of generative AI in achieving its goals.

2. Input data and model selection:

• Describe the input data or prompts used and the chosen AI model.

3. Process overview:

• Outline the steps taken to generate the output.

4. Results:

• Present the generated content using visual aids such as screenshots, text excerpts, or graphs.

• Highlight key metrics or features of the output.

5. Review and edits:

• Discuss the review process and any edits made to the generated content.

6. Conclusion:

• Summarize the impact of using generative AI on the project’s efficiency and quality.

• Discuss any limitations encountered and potential future improvements.

Additional Resources for Study

1. Books:

• "Artificial Intelligence: A Guide for Thinking Humans" by Melanie Mitchell

• "Deep Learning" by Ian Goodfellow, Yoshua Bengio, and Aaron Courville

2. Online Courses

• Career Essentials in Generative AI by Microsoft and LinkedIn

• Get Ready for Generative AI

3. Websites and Blogs

• Towards Data Science

• OpenAI Blog 

By following these guidelines and utilizing these resources, entry-level professionals in IT and communication can effectively integrate generative AI models into their workflows, enhancing productivity, creativity, and efficiency.

List of Generative AI Models and Their Strengths

1. DALL-E 2 (by OpenAI)

Strengths:

• Image creation: Excellent at generating high-quality images from textual descriptions

• Creativity: Capable of creating imaginative and unique visuals that do not exist in reality

• Versatility: Can handle a wide range of image styles and subjects

Best For:

• Art and design: Creating illustrations, artwork, and design prototypes

• Marketing: Generating unique visual content for campaigns and advertisements

• Entertainment: Creating concept art for movies, games, and other media

2. ChatGPT (by OpenAI)

Strengths:

• Text generation: Generates coherent and contextually relevant text based on prompts

• Versatility: Suitable for a variety of text-based tasks such as storytelling, article writing, and conversation

• Customization: Can be fine-tuned for specific applications and industries

Best For:

• Customer service: Providing automated, conversational responses in customer support

• Marketing: Writing promotional content, social media posts, and email campaigns

• Education: Assisting in creating educational content and tutoring

3. GPT-4 (by OpenAI)

Strengths:

• Natural language understanding: Advanced comprehension of context and nuance in text

• Content creation: Capable of generating high-quality articles, reports, and creative writing

• Conversational AI: Excellent for developing chatbots and virtual assistants

Best For:

• Healthcare: Assisting in generating patient reports, medical documentation, and patient education

• Research: Summarizing and generating academic papers and aiding in literature reviews

• Marketing: Crafting detailed and persuasive marketing materials and strategies

4. MidJourney

Strengths:

• Image generation: Creates detailed and artistic images from textual prompts

• Aesthetics: Known for producing visually appealing and artistic renditions

Best For:

• Graphic design: Generating concept art, posters, and graphic elements

• Marketing: Creating visually striking images for advertisements and branding

• Entertainment: Producing concept visuals for media projects

5. Stable Diffusion

Strengths:

• Image generation: High-quality image synthesis from textual descriptions

• Flexibility: Open-source model that can be fine-tuned for specific image generation tasks

• Detail and realism: Capable of generating highly detailed and realistic images

Best For:

• Scientific visualization: Creating accurate and detailed scientific diagrams and visualizations

• Marketing: Developing unique and eye-catching visual content for campaigns

• Art and design: Crafting detailed artwork and illustrations

6. BERT (by Google)

Strengths:

• Natural language processing: Excellent for understanding and processing natural language

• Text analysis: Strong at tasks like sentiment analysis, named entity recognition, and answering questions.

• Contextual understanding: Deep understanding of context within text.

Best For:

• Medical diagnosis: Assisting in analyzing and interpreting medical literature and patient data

• Customer service: Enhancing chatbot performance with better context understanding

• Search engine optimization: Improving content relevance and search engine performance

7. BioBERT

Strengths:

• Biomedical text processing: Specialized for processing biomedical literature and data

• Information extraction: Effective at extracting meaningful information from medical texts

• Contextual understanding: High-level understanding of biomedical terms and context

Best For:

• Medical research: Analyzing scientific papers and extracting relevant data

• Healthcare: Assisting in clinical decision support and medical documentation

• Pharmaceuticals: Supporting drug discovery by analyzing biomedical research

8. Jasper (formerly Jarvis)

Strengths:

• Content generation: Optimized for creating marketing content, blog posts, and social media updates

• User-friendly: Easy to use with templates and tools tailored for marketers

• Speed: Fast generation of high-quality content tailored to marketing needs

Best For:

• Marketing: Creating engaging and persuasive marketing materials, ad copy, and social media content

• Content creation: Writing blog posts, articles, and website content

• SEO: Generating SEO-optimized content for improving search engine rankings

9. GPT-3 (by OpenAI)

Strengths:

• Text generation: Highly versatile in generating coherent and contextually appropriate text

• Adaptability: Can be used for a wide range of tasks, from creative writing to technical documentation

• Conversational AI: Effective for building sophisticated chatbots and virtual assistants

Best For:

• Healthcare: Generating patient care summaries, medical instructions, and educational content

• Marketing: Writing detailed product descriptions, ad copy, and campaign content

• Education: Creating educational materials, quizzes, and tutoring resources

These generative AI models are designed to excel in different areas, making them suitable for a variety of professional applications, from creative industries to healthcare and marketing. Each model's strengths align with specific tasks, enabling users to choose the right tool for their needs.