Content Creation

Definition:

 Social Media has become very professional and technologically advanced and to be noticed on a platform you must have professional and polished content. The content creation process involves targeting your audience, message, style, approach, types of content (video, pictures, text, etc.), timing, etc.

Uses:

Limitations:

Demonstrations:

Step-by-step process:

Template for capturing data:

Many of the social media platforms are set up to simply take images, sounds, videos, and other content directly from your phone or computer without additional editing. But many social media sources have participants that use resources to make their posts look more professional and polished. There are many programs, apps, and services that provide templates in which to create content. Some of the more popular ones include: Photoshop, Canva, SlideShare, PowToon, Wideo, PicktoChart, BuzzFeed, Quizworks, and Podbean. Utilize these resources to create your content. See additional resources below for more tools and ideas about content creation.

Output representation and recommendations:

You should use analytics (see the Social Media Analytics reference document in this library) to determine what makes some of your posts more effective in getting liked, clicked through, retweeted, etc. This will allow you to make more effective recommendations for content creation in the future.

Examples:

19 Tools to Create Social Media Content

Additional resources:

The 7 Best Tools for Creating Social Media Content

36 Visual Content Creation Tools the Pros Can’t Live Without

This content is provided to you freely by Ensign College.

Access it online or download it at https://ensign.edtechbooks.org/projectbasedinternship/content_creation.