Experiential Learning Resource Library

One of the most powerful resources you have available to you is the Experiential Learning Reference Library. This library of more than 100 topics can help you with almost anything you come across in your project-based internship.  Each page contains a template that includes

  1. A definition of the project tool (e.g., SWOT Analysis, Competitor Analysis, NPV Calculation, Social Media Marketing Plan, Inventor Analysis, etc.)

  2. Where and why it is used

  3. Its limitations and where not to use it

  4. Video instructions on how to use the tool

  5. A step-by-step outline of how to complete the process of using the tool

  6. A Template to capture data while using the tool

  7. A demonstration of how to present the output of the tool

  8. Examples of completed projects utilizing the Tool

  9. Additional resources for study

These tools and topics can be very beneficial in completing your project in a professional manner. You can review the available tools in the following pages. 


Promotion and CommunicationGenerative Artificial Intelligence (AI)Promotional StrategiesPlacement of AdvertisingMeasuring Effectiveness of AdvertisingPitching MediaBig Data AnalysisCustomer AnalysisWeb and Internet AnalyticsForecasting with Big DataUsing Regression to find Correlation EntrepreneurshipRARAPPrototyping - 3D Printing and Laser CuttingEvent PlanningPre - Event TrainingGaining Coverage of Your Event Venue Acquisition Strategy and ImplementationEvent Planning ProcessFinancial AnalysisDecision AnalysisComparing AlternativesFinancial Modeling M&A and Private equity AnalysisNet Present Value (NPV) Analysis Market Business Research Overview Bloomberg AnalysisCapital IQIndustry Analysis using Porter's 5 ForcesEstimating Returns for a RecommendationGraphical ToolsTornado ChartWaterfall: Variable Width Column Chart (Merimekko)Efficient FrontierBubble ChartHR AnalysisTraining DevelopmentOn-BoardingBest Practice and Bench-MarkingRecruitingCompensation Analysis and PlanningMarket and Business research Data Gathering Market/Business Research Overview Secondary Research/Library ResourcesExpert InterviewFinding Experts: 3 Phone Call ruleAttract, Convert, MonetizeFocus GroupSurvey DevelopmentSurvey Lists vs PanelsMarket and Customer AnalysisCompetitor AnalysisMarket AnalysisSWOT AnalysisCustomer SegmentationSocial Media Planning and ImplementationSelecting & Establishing Social Media PositionsSearch Engine Optimization (SEO)Social Media AnalyticsContent CreationFinancial Analysis of Social MediaStrategy DevelopmentOverview of Business Strategy DevelopmentDefining the Industry and CompetitorsInternal Strategy AnalysisOverview of Sources of Competitive AdvantageDifferentiation StrategyCost Advantage StrategySustaining Competitive Advantage and Unique ValueBusiness Plan Development Supply Chain AnalysisSupplier Management and DevelopmentProduct DesignInventory Management and ForecastingFreight Shipping IssuesWorking Capital and Cashflow ManagementSourcing and Supplier Selection

This content is provided to you freely by Ensign College.

Access it online or download it at https://ensign.edtechbooks.org/projectbasedinternship/experiential_learning_resource_library.