Dr. Peter C. Honebein, co-founder and managing director of the Customer Performance Group, focuses his career on researching, designing, and developing innovative employee and customer performance improvement solutions in wildly different contexts for high priority, high visibility initiatives. Peter’s clients are C-level executives, seasoned managers, and visionary entrepreneurs who appreciate creative evidence-based methods, systematic process, collaborative engagement, influential thought leadership, and speed. As a thought leader in the field, Peter was editor-in-chief from 2016 to 2018 of ISPI’s monthly journal, Performance Improvement, and has served as an adjunct professor at Indiana University, Boise State University, and University of Nevada, Reno, teaching graduate classes in instructional theory, instructional strategy, human performance technology, evaluation, marketing, and customer experience. He publishes in both peer-reviewed and non-peer reviewed journals, receiving AECT/ETR&D's Outstanding Research Reviewer Award in 2016 and 2020 and the AECT Research and Theory Division Outstanding Theoretical Journal Article Award in 2021. Peter authored the books Strategies for Effective Customer Education and Creating Do-It-Yourself Customers, both published by the American Marketing Association. Peter received his Ph.D. in instructional systems technology from Indiana University and currently resides in Reno, NV.