Seth Martinez, PhD, is an assistant professor in the Organizational Performance & Workplace Learning department at Boise State University. His scholarship focuses on expertise development, including the cognitive, behavioral, and socio-emotional aspects of expertise development. Prior to becoming a professor, he consulted with faculty to design MBA and Executive Ed coursework at the Stanford University Graduate School of Business. At Adobe and Meta (formerly Facebook), he built global training programs and consulted with executive leaders for training at scale. Currently, he directs the Learning Strategy Lab at Boise State University. Contact: SethAMartinez@boisestate.edu