Measuring Effectiveness of Advertising

Definition

Measuring the effectiveness of advertising allows you to calculate what return you are receiving on your promotional investment.

Uses:

Limitations:

Demonstrations:

Step-by-step process:

Template for capturing data:

Advertising Evaluation Survey

Output representation and recommendations:

PowerPoint presentations, spreadsheets, and the output of analytics programs are all appropriate to present the findings and recommendations.

Examples:

Measuring Advertising Effectiveness.

Additional resources:

How to Measure the Effectiveness of Marketing Campaigns

A Simple Plan for Measuring the Marketing Effectiveness of Content

Measuring Marketing Effectiveness: 6 Metrics You Need to Track: http://contentmarketinginstitute.com/2012/10/measuring-marketing-effectiveness-metrics/

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Access it online or download it at https://ensign.edtechbooks.org/projectbasedinternship/measuring_effectiveness_of_advertising.